NEW YORK, April 22, 2023 /PRNewswire/ –

Hughes Brand Group, owner of the hottest new LGBTQ+ media asset, So.Gay, has announced a strategic partnership with Infinity Partnerships, the most inclusive advertising technology consultancy and advisory service. 

So.Gay is a new cultural destination created by and for the queer community that pairs premium original content with the hottest in-person parties and activations. So.Gay brings gay culture to life with coverage ranging from health to sex to dating to fashion to beauty to in-depth features on queer tastemakers with its flagship ‘The Hottest Ever’ franchise.

As part of the engagement Infinity Partnership will be bringing the So.Gay media asset and brand to market and will be offering unique advertising packages to brands and agencies looking to align with the powerful LGBTQ+ purchasing segment. These immersive ad packages will include everything from digital, out of home and physical activations, and influencer and social marketing.

“Infinity Partnerships is thrilled to announce our strategic alignment and partnership with Alex Hughes, and his innovative new media venture, So.Gay. Never before has an asset entered the market which blends urban city culture, high fashion, the pioneering LGBTQ+ community and multicultural perspectives - in a way that So.Gay does. This is an amazingly unique opportunity for Advertisers leading into Pride Month, and in this very important 2024 election year.” - George Mani - CoFounder, Co-CEO, Infinity Partnerships

“I’ve built So.Gay so that we can serve an incredibly valuable audience in a brand new way through innovative storytelling, premium original content, and can’t-miss events. Every day, So.Gay will be engaging with the LGBTQ+ community of trendsetters, creators, activists, do-gooders, partiers, readers, and viewers who are creating the culture of tomorrow. I’m thrilled to partner with Infinity Partnerships to bring this innovative new brand to market.